Case Studies: Successful Continuity Management Strategies in Online Lending

Continuity management is a vital component of online lending businesses, designed to ensure smooth operations amidst potential disruptions. Given the digitized and disruptive nature of the sector, it’s important to have resilient strategies in place to avoid operational risks and maintain customer trust. This article presents a series of case studies demonstrating successful continuity management strategies implemented by online lending companies.

Case Study 1: Kabbage and Real-Time Decision Making

Kabbage, an Atlanta-based online lending platform, is a prime example of effective continuity management. When the COVID-19 pandemic struck, businesses were in dire need of swift financial assistance. Traditional banks struggled to process loan applications quickly due to their outdated and complex systems.

Kabbage, leveraging its existing technology infrastructure and decision-making algorithm, rapidly scaled its operations to meet the increased demand. The company’s seamless continuity planning allowed them to adapt quickly to the market changes and disburse loans in record time, ensuring a smooth lending process for businesses in need.

Case Study 2: LendingClub and the Strategy of Diversification

LendingClub, the largest peer-to-peer lender in the US, faced a crisis in 2016 when the then-CEO Renaud Laplanche had to resign due to an internal review regarding loan sales. The incident significantly affected LendingClub’s operations and reputation. However, thanks to their diversified business model and a solid continuity plan, they managed to navigate through this crisis.

LendingClub’s business model allows investors to invest in parts of loans or whole loans, effectively diversifying their risk. Additionally, they re-established their trust with investors by implementing stringent compliance measures and maintaining transparency in their operations. This strategy of diversification and transparency served as a buffer, enabling LendingClub to recover and continue their operations successfully.

Case Study 3: Zopa and Crisis Communication

Zopa, a UK-based peer-to-peer lending platform, showcased exemplary crisis communication during the 2008 financial crisis. As the crisis unfolded, Zopa proactively communicated with its investors, explaining how their money was protected and how Zopa’s business model was different from traditional banks.

Their approach towards transparent communication, as part of their continuity management strategy, ensured investors and lenders that their interests were being protected. Zopa’s proactive communication approach during a period of extreme uncertainty instilled confidence in their customers, thus ensuring the platform’s survival and growth during a challenging economic phase.


The continuity management strategies of Kabbage, LendingClub, and Zopa highlight the importance of rapid response, diversification, and effective communication in mitigating risks and ensuring the continuous operation of online lending businesses. These case studies underline the need for online lending platforms to develop robust continuity plans that can effectively manage potential disruptions and crises.

In the fast-paced and dynamic world of online lending, continuity management is not just a survival tactic—it is a competitive advantage. By learning from these successful strategies, online lenders can be better prepared for unexpected challenges, ensuring their growth and success in the long run.