503: Fight or flight? Assumed Reactions of the Public in a Crisis Situation
Speaker:
Misse Wester
Stream:
Research and Development
Time:
9:45 - 10:45 AM (EST)
Description
This presentation presents the results from a survey study conducted among crisis communicators. The aim was to understand how these communicators believed the public would act in a crisis, as compared to themselves. The results suggest that emergency communication planning is vulnerable to misconceptions, risking that crisis communication becomes inefficient.
Speaker Bio
Misse Wester has a PhD in psychology and is currently working as a researcher at the Royal Institute of Technology, Stockholm, Sweden. Her research interests lies in differences in risk perception between actors such as experts and lay people, and how these differences affect risk and crisis communication.
